Most practices don't realize the true cost of their front desk — in salary, missed calls, lost patients, and slow payments. Run the numbers.
* Salary includes ~30% for benefits, taxes, PTO. No-show estimate based on industry average of 12% with $300 average visit value.
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of dental calls go unanswered during busy periods — each one a potential patient lost to your competitor
extra patients per month is all it takes for Aria to pay for itself completely
missed calls with Aria — every call answered, every website visitor engaged, 24/7/365
Every number in this calculator is based on published dental industry data and real-world practice benchmarks. Here's exactly how each figure is derived.
Base salary multiplied by 1.3 to account for employer-side taxes (FICA, unemployment), health insurance, PTO, and other benefits. The 30% overhead multiplier is standard across BLS and ADA benchmarking reports.
Calls per day × missed call rate × conversion rate × patient lifetime value × working days. Each variable is adjustable so you can match your practice's actual numbers — not industry averages.
Based on industry average of 12% no-show rate, 4 appointments per day, and $300 average visit value. This is a conservative estimate — specialty practices often see higher per-visit values.
Missed calls per day × conversion rate × working days. This represents patients who called your practice, were ready to book, and went elsewhere because no one answered.
Sources: ADA Health Policy Institute, BLS Occupational Employment Statistics, Dental Economics Practice Surveys, and aggregated data from live Aria deployments.
See how Aria verifies insurance during the live call — giving patients their cost estimate before they hang up.
Learn more →62% of calls go unanswered. See how Aria converts after-hours callers into booked, paying patients.
Learn more →Running 3+ locations? See how Aria centralizes patient conversion without hiring per office.
Learn more →See Aria in action. 30-minute demo. We'll show you the ROI for your specific practice.